GlobalPath Education: Tripled counsellor productivity by pre-qualifying every student enquiry
GlobalPath Education deployed Frosty Agent to automate inbound student pre-qualification across website, WhatsApp, and Instagram Click-to-WhatsApp ad campaigns. Frosty pre-qualified 70% of enquiries before human contact, tripled counsellor daily throughput from 12 to 36 students, and increased application conversion by 22%.
The Business
GlobalPath Education is an international education advisory consultancy representing over 200 partner universities across North America, the UK, Europe, and Australia.
During peak intake periods (July–October and January–April), GlobalPath receives over 1,500 enquiries monthly from students and parents regarding master's degrees, bachelor's programs, university rankings, tuition fees, scholarship availability, and visa regulations across 12 countries.
The Challenge
Counsellors spent nearly a third of their working hours collecting basic eligibility details from unqualified prospects.
Their 8-person counselling team was inundated with repetitive inquiries. Counsellors spent 30% of their working hours discovering that prospects lacked minimum academic eligibility, had insufficient funding, or were seeking programs in countries the consultancy did not represent. Peak season traditionally required hiring and onboarding 4 temporary administrative coordinators, which was expensive and inconsistent.
What Frosty Does For Them
Frosty is trained on GlobalPath's partner university catalog, entry requirements, scholarship cut-offs, and visa checklists to act as an automated admissions screener.
Academic Eligibility Pre-Screening
Collects undergraduate GPA, standardized test scores (IELTS/TOEFL/GRE/GMAT), target intake semester, and overall budget.
Program & University Recommendations
Matches the student's profile against partner institution criteria and shares tailored program suggestions with estimated tuition costs.
Priority Counsellor Booking
Allows eligible students to schedule 1-on-1 virtual sessions with destination-specialist counsellors directly in their calendars.
Click-to-WhatsApp Ad Attribution
Tracks student leads originating from Instagram and Facebook CTWA campaigns, preserving campaign tags throughout the conversation.
The Verified Numbers
more students handled per counsellor per day (~36 vs ~12)
fully pre-qualified before human contact
in application conversion rate (40% vs 18%)
Before vs. After Implementation
| Operational Metric | Before Frosty | After Frosty |
|---|---|---|
| Counsellor Daily Throughput | Counsellors handled ~12 qualified students/day | Counsellors handle ~36 qualified students/day (3×) |
| Unqualified Lead Time Spent | 30% of counsellor time spent on unqualified leads | Frosty pre-qualifies 70% before human contact |
| Application Conversion Rate | Application conversion: 18% of enquiries | Application conversion: 40% of pre-qualified leads (+22%) |
| Seasonal Temp Hiring Needs | Peak season required 4 temp hires | Zero temp hires needed |
“Every counsellor now gets leads that are ready to apply. Frosty turned our intake funnel from a sieve into a pipeline.”
What They Would Tell Someone Considering It
In education consulting, counsellors are your most valuable revenue generators. Do not have them spend time asking 'What is your IELTS score?'. Let Frosty do the initial screening so your team can focus on interview prep, university applications, and visa guidance.
Connected Industry & Solution Workflows
Industry Overview
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Explore Study Abroad Consultants AI AgentSolutions Used by GlobalPath Education
Frequently Asked Questions about GlobalPath Education
Practical details on workflow configuration, software integrations, and deployment.
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