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GlobalPath Education: Tripled counsellor productivity by pre-qualifying every student enquiry

Published by Frostrek Editorial Team
Updated: August 31, 2026
Executive Summary

GlobalPath Education deployed Frosty Agent to automate inbound student pre-qualification across website, WhatsApp, and Instagram Click-to-WhatsApp ad campaigns. Frosty pre-qualified 70% of enquiries before human contact, tripled counsellor daily throughput from 12 to 36 students, and increased application conversion by 22%.

The Business

GlobalPath Education is an international education advisory consultancy representing over 200 partner universities across North America, the UK, Europe, and Australia.

During peak intake periods (July–October and January–April), GlobalPath receives over 1,500 enquiries monthly from students and parents regarding master's degrees, bachelor's programs, university rankings, tuition fees, scholarship availability, and visa regulations across 12 countries.

The Challenge

Counsellors spent nearly a third of their working hours collecting basic eligibility details from unqualified prospects.

Their 8-person counselling team was inundated with repetitive inquiries. Counsellors spent 30% of their working hours discovering that prospects lacked minimum academic eligibility, had insufficient funding, or were seeking programs in countries the consultancy did not represent. Peak season traditionally required hiring and onboarding 4 temporary administrative coordinators, which was expensive and inconsistent.

What Frosty Does For Them

Frosty is trained on GlobalPath's partner university catalog, entry requirements, scholarship cut-offs, and visa checklists to act as an automated admissions screener.

Academic Eligibility Pre-Screening

Collects undergraduate GPA, standardized test scores (IELTS/TOEFL/GRE/GMAT), target intake semester, and overall budget.

Program & University Recommendations

Matches the student's profile against partner institution criteria and shares tailored program suggestions with estimated tuition costs.

Priority Counsellor Booking

Allows eligible students to schedule 1-on-1 virtual sessions with destination-specialist counsellors directly in their calendars.

Click-to-WhatsApp Ad Attribution

Tracks student leads originating from Instagram and Facebook CTWA campaigns, preserving campaign tags throughout the conversation.

The Verified Numbers

3× counsellor productivity

more students handled per counsellor per day (~36 vs ~12)

Period: Peak intake season (4 months)
Method: Counselling session completion records
Basis: vs. previous season manual intake baseline
70%
70% of enquiries

fully pre-qualified before human contact

Period: Over 6,000 seasonal student chats
Method: Leads with verified GPA, test scores, budget, and destination
Basis: vs. 0% automated qualification prior to Frosty
22%
22% increase

in application conversion rate (40% vs 18%)

Period: Full academic intake cycle
Method: Verified university application submissions / qualified leads
Basis: vs. prior intake year conversion rate

Before vs. After Implementation

Operational MetricBefore FrostyAfter Frosty
Counsellor Daily ThroughputCounsellors handled ~12 qualified students/dayCounsellors handle ~36 qualified students/day (3×)
Unqualified Lead Time Spent30% of counsellor time spent on unqualified leadsFrosty pre-qualifies 70% before human contact
Application Conversion RateApplication conversion: 18% of enquiriesApplication conversion: 40% of pre-qualified leads (+22%)
Seasonal Temp Hiring NeedsPeak season required 4 temp hiresZero temp hires needed
Executive Perspective
Every counsellor now gets leads that are ready to apply. Frosty turned our intake funnel from a sieve into a pipeline.
P
Priya Menon
Director, GlobalPath Education

What They Would Tell Someone Considering It

In education consulting, counsellors are your most valuable revenue generators. Do not have them spend time asking 'What is your IELTS score?'. Let Frosty do the initial screening so your team can focus on interview prep, university applications, and visa guidance.

Connected Industry & Solution Workflows

Industry Overview

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Implementation FAQ

Frequently Asked Questions about GlobalPath Education

Practical details on workflow configuration, software integrations, and deployment.

Frosty collects undergraduate degree, GPA or percentage, standardized test scores (IELTS, TOEFL, PTE, GRE, GMAT), target study destination, intended start term, and total estimated budget.
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