The Unified Campaign Attribution Tool for Chat

Connects every booked appointment directly back to the exact campaign, ad, and keyword that brought them in — without complex tracking setups.

When leads convert through chat or WhatsApp, traditional analytics drop the ball. Frosty automatically captures UTM parameters, referral sources, and interaction histories across all channels, tying your marketing spend directly to closed deals so you know exactly where to scale your budget.

30% increase in lead capture accuracySource: Frosty internal data

Stop guessing which ads are working

When leads come from multiple sources—social media, search—it becomes impossible to know which channels actually result in booked appointments or sales. Without clear attribution, you waste budget on underperforming campaigns and miss out on scaling the ones that work.

How Frosty tracks every lead

1
01

Capture UTMs and Referrers

The moment a visitor interacts with the Frosty widget, it logs their UTM parameters, referring URL, and landing page.

2
02

Cross-Channel Tracking

Whether the conversation shifts from web to WhatsApp, the original attribution data stays attached to the lead profile.

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03

CRM Sync

All attribution data is pushed directly to your CRM, tying marketing spend directly to closed revenue.

Frosty Campaign Attribution vs. Traditional Analytics

Traditional AnalyticsFrosty Campaign Attribution
Tracking ScopePage views and clicksFull conversation context
Cross-ChannelDrops off when user leaves sitePersists across WhatsApp and Chat
ActionabilityAggregate data onlyTied to specific lead profiles
CRM SyncRequires Zapier or APIsNative real-time sync

Who uses campaign attribution?

Accurate tracking is critical across high-value sectors.

Real EstateAuto DealershipsSolar & RenewablesInterior DesignStudy AbroadInsurance AgenciesFinancial Advisors & AccountingManufacturing & Industrial B2BTravel Agencies & ToursEvent Management & Wedding VenuesHome Services

Built For

Marketing DirectorsCMOsLead Generation Agencies

Frequently Asked Questions

Yes, you can generate custom tracking links or QR codes for offline materials that route to Frosty with pre-set UTM parameters attached to the conversation.
Frosty natively integrates with major CRMs to push attribution data directly to your contact records, ensuring marketing ROI is always visible alongside closed deals.
Yes, Frosty uses secure first-party cookies to remember returning visitors, so if they book an appointment a month after clicking an ad, that original source is still credited.
No. Frosty automatically captures standard UTM parameters out of the box without any additional configuration required from your end.
Yes, if you use standard UTM parameters like utm_term, Frosty captures that granular keyword data and attaches it to the exact conversation thread in your inbox.
Absolutely. You can export all your conversation and attribution data via CSV or use our Webhooks and API to pipe it into your preferred business intelligence tool.

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