The Unified Campaign Attribution Tool for Chat

Connects every booked appointment directly back to the exact campaign, ad, and keyword that brought them in — without complex tracking setups.

When leads convert through chat or WhatsApp, traditional analytics drop the ball. Frosty automatically captures UTM parameters, referral sources, and interaction histories across all channels, tying your marketing spend directly to closed deals so you know exactly where to scale your budget.

30% increase in lead capture accuracySource: Frosty internal data

Stop guessing which ads are working

When leads come from multiple sources—social media, search—it becomes impossible to know which channels actually result in booked appointments or sales. Without clear attribution, you waste budget on underperforming campaigns and miss out on scaling the ones that work.

How Frosty tracks every lead

Capture UTMs and Referrers

The moment a visitor interacts with the Frosty widget, it logs their UTM parameters, referring URL, and landing page.

Cross-Channel Tracking

Whether the conversation shifts from web to WhatsApp, the original attribution data stays attached to the lead profile.

CRM Sync

All attribution data is pushed directly to your CRM, tying marketing spend directly to closed revenue.

Frosty Campaign Attribution vs. Traditional Analytics

	Traditional Analytics	Frosty Campaign Attribution
Tracking Scope	Page views and clicks	Full conversation context
Cross-Channel	Drops off when user leaves site	Persists across WhatsApp and Chat
Actionability	Aggregate data only	Tied to specific lead profiles
CRM Sync	Requires Zapier or APIs	Native real-time sync

Who uses campaign attribution?

Accurate tracking is critical across high-value sectors.

Real Estate Auto Dealerships Solar & Renewables Interior Design (India)Study Abroad (India)Insurance Agencies Financial Advisors & Accounting Manufacturing & Industrial B2B Travel Agencies & Tours Event Management & Wedding Venues Home Services

Built For

Purpose-engineered for the stakeholders driving customer growth, conversion rates, and revenue.

Marketing Directors

Capture, qualify, and attribute every inbound lead with verifiable Meta CAPI revenue tracking.

CMOs

Eliminate pipeline leakage, respond in 5 seconds, and empower reps with warm, pre-vetted buyer intent.

Lead Generation Agencies

Automate conversations, eliminate manual follow-ups, and convert website and WhatsApp visitors 24/7.

Frequently Asked Questions

Yes, you can generate custom tracking links or QR codes for offline materials that route to Frosty with pre-set UTM parameters attached to the conversation.

Frosty natively integrates with major CRMs to push attribution data directly to your contact records, ensuring marketing ROI is always visible alongside closed deals.

Yes, Frosty uses secure first-party cookies to remember returning visitors, so if they book an appointment a month after clicking an ad, that original source is still credited.

No. Frosty automatically captures standard UTM parameters out of the box without any additional configuration required from your end.

Yes, if you use standard UTM parameters like utm_term, Frosty captures that granular keyword data and attaches it to the exact conversation thread in your inbox.

Absolutely. You can export all your conversation and attribution data via CSV or use our Webhooks and API to pipe it into your preferred business intelligence tool.