Calculate Your Click-to-WhatsApp Return on Ad Spend
CTWA campaigns deliver exceptional ROAS when the full funnel is optimised. This calculator models your true blended ROAS — including Meta conversation fees and your entire sales funnel — so you can scale what works.
Campaign Metrics
Adjust the sliders to estimate your ROAS.
WhatsApp conversation fees are included in Frosty plans for India — this calculator treats message cost as zero.
YOUR CTWA ROAS
🔴 Below break-even — review targeting
TOTAL REVENUE
₹0
CPA (COST/SALE)
₹0
NET PROFIT
₹0
FrostyAgent customers typically see 5–10× ROAS by eliminating lead leakage.
CTWA ads get a free 72-hr entry window. Subsequent sessions incur standard Meta rates.
See how FrostyAgent can automatically respond to every enquiry.
How We Calculate This
Total Campaign Cost
₹50,000
₹50,000 ad spend (messages included in plan)
Total Sales Converted
25 sales
125 qualified leads × 20% close rate
Total Revenue
₹75,000
25 sales × ₹3,000 AOV
How AI Lifts Your CTWA ROAS
Instant Responses
When a user clicks your ad and messages you, Frosty replies in under 5 seconds — capitalising on peak buyer intent before it fades.
Automated Qualification
Frosty's AI naturally surfaces buying intent, budget, and requirements before handing the hot lead to a human closer.
Scale Without Headcount
Handle 10× the CTWA volume during a flash sale without hiring additional support agents. AI scales instantly.
ROAS Benchmark Guide
Below break-even
Review audience targeting, landing creative, and deal value. Consider reducing ad spend until funnel is fixed.
Profitable zone
Solid foundation. Focus on improving qualification rate and AOV to push past 4×.
Scale aggressively
Green light to scale. Increase budget, duplicate winning ad sets, and expand to new audiences.