Horizon Realty Group: From missed enquiries to 24/7 property viewings booked on autopilot
Horizon Realty Group deployed Frosty Agent to automate 24/7 lead qualification and property viewing bookings across 12 residential projects on their website and WhatsApp. Frosty reduced response time from over 4 hours to under 8 seconds and tripled monthly site viewings from 18 to 54.
The Business
Horizon Realty Group is a premier residential developer operating 12 active housing and villa projects across three fast-growing metropolitan markets.
Their sales team of 15 agents fields more than 300 prospective buyer enquiries each week across their official website and WhatsApp business number. Inquiries range from first-time home buyers asking about 2BHK configurations to high-net-worth investors seeking luxury penthouses and commercial retail spaces.
The Challenge
Weekend and evening lead response delays caused serious buyers to turn to competing developers before agents could reply.
During peak browsing windows—especially evenings between 8 PM and 11 PM and weekend afternoons—sales agents were unavailable or busy on site visits. Inbound response times stretched beyond 4 hours on weekends. In competitive real estate markets, buyers contacting multiple developers moved on to competitors within minutes. Horizon initially tested a standard scripted chatbot, but its rigid decision trees failed to answer specific questions about floor plans, EMI options, and unit availability, causing leads to abandon the chat after just one or two messages.
What Frosty Does For Them
Frosty is trained on Horizon's full 12-project inventory to qualify buyers, answer complex financing questions, and book calendar-synced site visits autonomously.
Instant Buyer Qualification
Engages prospects immediately to collect preferred location, budget bracket, BHK layout, and intended timeline (ready-to-move vs. under-construction), tagging leads as warm or hot.
Inventory & EMI Knowledge
Pulls accurate floor plans, square footage details, amenity lists, and calculates estimated monthly EMIs based on prevailing bank interest rates.
Automated Viewing Scheduling
Checks real-time availability in the sales team's Google Calendar, presents convenient site visit slots, confirms the appointment, and sends instant location pins via WhatsApp.
Cross-Channel Continuity
Maintains conversation context whether a prospect begins on website chat late at night and continues on WhatsApp the next morning.
The Verified Numbers
per month vs. manual follow-up (~54 vs ~18)
average first response time, 24/7
in lead drop-off after hours
Before vs. After Implementation
| Operational Metric | Before Frosty | After Frosty |
|---|---|---|
| Weekend Response Time | 4+ hour avg. response | < 8 second avg. response, 24/7 |
| Site Viewings Booked | ~18 viewings/month manually | ~54 viewings/month via Frosty (3×) |
| After-Hours Lead Drop-Off | 60% of after-hours leads went cold | 40% reduction in lead drop-off |
| Sales Team Repetitive Work | 3 hrs/day answering repeat questions | Frosty handles 87% of initial enquiries autonomously |
“The biggest shift wasn't the technology — it was that we stopped losing the 9 PM buyer. That person is serious, and Frosty makes sure they get an answer before they Google the next developer.”
What They Would Tell Someone Considering It
For developers managing multiple projects, speed and accuracy in the first five minutes determine whether you win the buyer. Give Frosty your real inventory documents and calendar links—it handles the qualification workload so your sales agents can focus entirely on showing homes and closing deals.
Connected Industry & Solution Workflows
Industry Overview
Discover how Frosty automates workflows across other businesses in the Real Estate sector.
Explore Real Estate AI AgentSolutions Used by Horizon Realty Group
Frequently Asked Questions about Horizon Realty Group
Practical details on workflow configuration, software integrations, and deployment.
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