Metro Motors: Turned after-hours web traffic into booked test drives
Metro Motors implemented Frosty Agent across 3 multi-brand dealership showrooms to engage after-hours inventory browsers. Frosty automated variant comparisons, on-road pricing, and test drive bookings, resulting in 4.2× more monthly test drives, a 7.5% chat-to-booking rate, and sub-12-second WhatsApp responses.
The Business
Metro Motors is a multi-brand automotive dealership representing premier car brands with 3 flagship showroom locations.
With over 8,000 monthly website visitors, the dealership showcases a wide inventory of hatchbacks, compact SUVs, sedans, and electric vehicles, offering financing packages, insurance, and vehicle exchange programs.
The Challenge
Over 60% of website traffic arrived late at night when dealership showrooms were closed, resulting in sub-2% form conversion.
Car buyers research vehicles at night—comparing trim levels, checking on-road pricing, and calculating loan EMIs. With no one available to respond, prospective buyers dropped off. By the time sales reps followed up on form submissions the following morning, buyers were often unavailable or had engaged with another dealership.
What Frosty Does For Them
Frosty serves as an always-on automotive product specialist trained on full vehicle specs, local on-road taxation rules, and dealership test drive slots.
Interactive Model Comparisons
Compares engine specs, safety features, mileage, and transmission options side-by-side (e.g., Creta SX vs. Seltos HTX).
Real-Time On-Road & EMI Calculator
Computes exact on-road price estimates including RTO fees, insurance tiers, and monthly EMI based on down payment preferences.
Test Drive Booking & Calendar Sync
Schedules test drives at the customer's nearest showroom with their preferred vehicle variant confirmed.
Vehicle Exchange Valuation
Collects current car model, year, and mileage to provide an instant preliminary trade-in valuation range.
The Verified Numbers
booked from website per month (~63 vs ~15)
average response on WhatsApp, 24/7
happen outside business hours (8 PM–midnight)
Before vs. After Implementation
| Operational Metric | Before Frosty | After Frosty |
|---|---|---|
| Website Conversion Rate | Website form conversion: 1.8% | Chat-to-test-drive conversion: 7.5% (4.1× increase) |
| Monthly Test Drives Booked | ~15 test drives/month from website | ~63 test drives/month from website (4.2×) |
| After-Hours Engagement | Zero after-hours engagement | 68% of test drive bookings happen 8 PM–midnight |
| Sales Team Morning Workflow | Sales team spent mornings returning missed enquiries | Enquiries arrive pre-qualified with budget and variant |
“The car buyer does research at night and visits the showroom on the weekend. Frosty bridges that gap so they arrive knowing what they want — and we know they're coming.”
What They Would Tell Someone Considering It
Car shoppers will not wait until 10 AM tomorrow for a price breakdown. When you give them instant on-road estimates and let them lock in a Saturday test drive slot right in WhatsApp at 11 PM, your showroom footfall transforms immediately.
Connected Industry & Solution Workflows
Industry Overview
Discover how Frosty automates workflows across other businesses in the Auto Dealerships sector.
Explore Auto Dealerships AI AgentSolutions Used by Metro Motors
Frequently Asked Questions about Metro Motors
Practical details on workflow configuration, software integrations, and deployment.
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