Pulse Digital: Qualified agency leads 24/7 without hiring a sales team
Pulse Digital deployed Frosty Agent on their website and WhatsApp to qualify inbound client inquiries and book discovery calls. Frosty automated 90% of top-of-funnel qualification, saved 18 hours per week of founder time, and increased qualified discovery calls 2.5× from 8 to 20 monthly.
The Business
Pulse Digital is a performance marketing and growth agency specializing in high-growth Direct-to-Consumer (D2C) and B2B SaaS brands.
With a boutique team of 12 specialists managing paid acquisition, SEO, creative production, and retention marketing, the agency manages monthly ad spend portfolios ranging from ₹5L to ₹50L+ per client.
The Challenge
The founder spent up to 18 hours a week answering basic inbound questions and vetting leads whose budgets fell below minimum retainers.
Inbound enquiries landed via website contact forms and WhatsApp. Without a dedicated full-time SDR or sales hire, the agency founder personally answered every inquiry. Response times averaged over 6 hours during busy client delivery days. Many prospects wanted to spend ₹20,000/month, well below the agency's minimum ₹1.5L retainer, resulting in wasted discovery calls.
What Frosty Does For Them
Frosty acts as Pulse Digital's automated inbound SDR, vetting budget fit, sharing relevant client case studies, and scheduling qualified calls directly.
Ad Spend & Goal Qualification
Asks prospective clients about current monthly ad spend, marketing channels, primary growth bottlenecks, and expected timelines.
Sector-Specific Case Studies
Detects whether the lead is a D2C brand or B2B SaaS company and presents matching client results and ROI metrics.
Founder Calendar Booking
Provides direct Google Meet scheduling slots exclusively to prospects meeting the agency's minimum retainer threshold.
Polite Self-Serve Routing
Directs sub-threshold prospects to free resources and blog guides, preserving founder time without creating a negative impression.
The Verified Numbers
qualified discovery calls per month (~20 vs ~8)
of initial enquiries handled without human intervention
per week on lead qualification (< 1 hr/wk vs 18+ hrs/wk)
Before vs. After Implementation
| Operational Metric | Before Frosty | After Frosty |
|---|---|---|
| Inbound Response Time | 6+ hour avg. response to inbound leads | < 15 seconds via Frosty (24/7) |
| Monthly Discovery Calls | ~8 discovery calls/month | ~20 discovery calls/month (2.5×) |
| Founder Qualification Time | Founder spent 18+ hrs/week on lead qualification | Founder spends < 1 hr/week reviewing pipeline |
| After-Hours Qualified Leads | No after-hours coverage | 45% of qualified leads come in outside business hours |
“I didn't want to hire a sales team. I wanted someone who could tell a ₹50K/month prospect from a ₹5L/month prospect before I got on a call. Frosty does exactly that.”
What They Would Tell Someone Considering It
For boutique agencies, founder time is your most precious asset. If you spend your day answering 'What are your rates?', you cannot deliver great work. Frosty qualifies budget and intent upfront, so every discovery call on your calendar is with a prospect who can actually afford your services.
Connected Industry & Solution Workflows
Industry Overview
Discover how Frosty automates workflows across other businesses in the Marketing Agency sector.
Explore Marketing & Consulting AI AgentSolutions Used by Pulse Digital
Frequently Asked Questions about Pulse Digital
Practical details on workflow configuration, software integrations, and deployment.
Ready to see results like Pulse Digital?
Book a live demo to see Frosty configured on your own documents and workflows. No scripts. Zero hallucination.