AI agent for therapy practices: Clients looking for a therapist need answers now, not a voicemail callback.

Frosty Agent handles the operational side of your therapy practice. It shares session rates and package pricing, explains your specialties and approach, checks provider availability, and books appointments. It stays strictly non-clinical: no intake screening, no symptom assessment, no clinical triage. When a prospective client is ready, Frosty hands them to your practice with full context.

Published: Aug 29, 2026Updated: Aug 29, 2026

Why do therapy practices lose potential clients?

Prospective clients looking for a therapist often reach out after hours when they feel ready

Leaving a voicemail about mental health feels overwhelming, many never call back

Solo and small-group practices can't staff a front desk to answer calls during sessions

Explaining session rates, insurance acceptance, and sliding scale options is repetitive

Intake forms are time-consuming and often incomplete when clients arrive

Did you know?

40 percent
of people seeking therapy give up after their first attempt to contact a provider goes unanswered
Source: American Psychological Association Access Survey, 2024

What does our AI agent for therapy practices do?

Frosty removes the barrier between someone deciding to try therapy and sitting in your office.

Before the sale

Shares session rates, package pricing, and sliding scale options
Explains your therapeutic specialties and approach in a warm, accessible tone
Confirms insurance acceptance (in-network panels) and provides superbill information for out-of-network
Books appointments into your provider calendar
Immediately hands off anything clinical to your practice — no screening, no triage, no intake

What real conversations can Frosty handle?

These are the messages therapy practices receive from prospective clients.

Frosty
Frosty Assistant
Online
Type a message...
Who is this built for?

Who uses Frosty

1
01

Solo therapists and counselors

Answer enquiries while you're in session without missing potential clients.

2
02

Group therapy practices

Route clients to the right therapist based on specialty and availability.

3
03

Psychiatric practices

Handle scheduling while keeping all clinical intake with your providers.

The Advantage

Why they choose us

Strictly non-clinical

Frosty handles scheduling and practice information only. No screening, no symptom assessment, no clinical triage. Ever.

Crisis protocol built in

If a message indicates crisis, Frosty immediately provides the 988 Lifeline and your emergency contact. It never attempts to intervene.

Warm, accessible tone

Frosty speaks the way a good front desk would: warm, non-judgmental, and informative.

Reduces the 'voicemail barrier'

Clients who are too anxious to leave a voicemail can text instead and get an immediate, supportive response.

Waitlist management

When your books are full, Frosty manages the waitlist and automatically notifies clients when a slot opens.

Getting started

From your first document upload to a fully deployed agent — a structured process that gets it right.

Upload your practice information

Session rates, specialties, insurance panels, sliding scale policies, and cancellation rules.

Connect your calendar

Sync your EHR or scheduling system for real-time provider availability.

Go live

Add the widget to your Psychology Today profile and website.

Pricing

Plans start at $199 a month, with no setup or onboarding fee. Seven-day free trial.

View full pricing

What are some common questions?

No. Frosty is strictly non-clinical. It handles session rates, scheduling, insurance, and practice information only. All clinical intake stays with your providers.
Yes. Prospective clients can ask about your specialties, rates, and insurance, then book an initial appointment, all via text.
Yes. Every enquiry from Psychology Today, your website, and Google is captured and attributed, so you know which channels produce actual clients.
Yes. Frosty can book both in-person and telehealth sessions based on the client's preference and your availability.
Frosty immediately provides the 988 Suicide and Crisis Lifeline number and your practice's crisis protocol contact. It never attempts to handle a crisis situation itself.
Yes. Frosty shares your sliding scale eligibility criteria and explains how superbills work for out-of-network insurance reimbursement.
Yes. When your schedule is full, Frosty adds the client to a waitlist and notifies them automatically when a slot opens.
Most practices go live the same day. Upload your practice information, connect your calendar, and go live.

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