Meta makes it simple to launch Click-to-WhatsApp ads, but measuring what happens after the lead starts the conversation has traditionally been a blind spot.
Without closed-loop attribution, marketing teams end up optimizing for low cost-per-conversation rather than closed deal value. Frosty bridges this gap by capturing the ad source, campaign ID, and referral link upon the first incoming chat.
Stop optimizing for conversations. Optimize for closed revenue.
When a lead closes weeks later, Frosty syncs the conversion back to your analytics and CRM, ensuring your ad algorithms prioritize high-intent buyers.
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