1.1. Frostrek LLP (“Frostrek”, “we”, “us”, “our”) provides Frosty Agent, an AI sales and support agent that businesses deploy on their own website and messaging channels. This policy explains what we do with personal data.

1.2. This policy covers frostyagent.com, the Frosty Agent dashboards, the chat widget, and the agent itself wherever it operates.

1.3. We act in two different roles, and which one applies determines your rights and who you contact:

1.7. We may update this policy. We will post changes on this page and, for material changes, notify merchants by email at least 30 days in advance. The version each update replaces stays available at https://frostyagent.com/legal/privacy/archive, with its version number and the dates it was in force, so you can see exactly what changed.

• 2.1. Account data — name, business email, phone number, company name, role, and a hashed password.
• 2.2. Business data — GSTIN, billing address, plan, invoices and payment references. We never see or store your card number. Razorpay handles payment details.
• 2.3. Configuration — your knowledge base, catalogue, agent settings and branding.
• 2.4. Usage data — logins, actions taken in the dashboard, audit logs, IP address, device and browser.
• 2.5. Support communications — messages you send us and our replies.

3.1. Where the EU or UK General Data Protection Regulation applies, we rely on the following bases:

3.2. India does not have a “legitimate interests” basis. The Digital Personal Data Protection Act allows processing on consent or on one of the eleven certain legitimate uses in section 7, and nothing else. The table above states which applies for each purpose.

3.3. We do not process personal data for any purpose other than those listed. We never use your content, your configuration or your visitors’ conversations to train or fine-tune any AI model — clause 12.4 of our Terms of Service makes that a contractual commitment.

5.1. Under India’s Digital Personal Data Protection Act, 2023 you may: obtain a summary of the personal data we hold about you and of our processing of it, and the identities of every other Data Fiduciary and Data Processor we have shared it with, with a description of what was shared (Section 11); have it corrected, completed, updated or erased (Section 12); nominate another person to exercise your rights if you die or become incapable (Section 14); and raise a grievance (Section 13).

5.2. Withdrawing consent. Where we rely on your consent you may withdraw it at any time, as easily as you gave it, at [email protected]. Withdrawal does not affect anything we did lawfully beforehand. When you withdraw consent we erase your personal data within 30 days and require our processors to do the same, except where a law requires us to keep it — in particular tax and LLP records, which we must keep for eight years. Withdrawing consent to the core processing closes your account.

5.3. Consent Managers. You may give, manage, review or withdraw consent through a Consent Manager registered with the Data Protection Board of India under section 6(7). We accept instructions from a registered Consent Manager as if you had given them to us directly.

5.4. In addition, wherever you are, we voluntarily offer access, correction, deletion, a portable copy in a structured, commonly used, machine-readable format, restriction of processing, and objection to processing based on our legitimate interests. Where the GDPR applies, these are your rights under Articles 15 to 21.

5.5. Direct marketing — an absolute right to object. Tell us at any time to stop sending you marketing and we will stop. No balancing, no exception. Use the unsubscribe link in any marketing email or write to [email protected]. We will still send service notices about outages, security and changes, because those are part of providing the Service.

5.6. How to exercise any of these: [email protected]. You may appoint an authorised agent; we will ask for written proof of their authority and may ask you to confirm it. Clause 11 sets out how we handle requests.

5.7. If you are not satisfied, raise a grievance with our Grievance Officer (clause 19). Section 13(3) of the Act requires you to use our grievance mechanism before approaching the Data Protection Board of India.

• 6.1. What you type or say, and the agent’s replies — the full conversation transcript.
• 6.2. Contact details you provide — name, email address, phone number.
• 6.3. Voice, if you send a voice note: an audio recording and its transcript.
• 6.4. Channel identifiers — your WhatsApp number, or a website session identifier.
• 6.5. Meeting and quotation details you agree with the agent.
• 6.6. Technical data — IP address, approximate location derived from it at city level, browser and device.
• 6.7. Sensitive information — please do not send it. Some of what you tell the agent may be sensitive personal data or information under Rule 3 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, or a special category of personal data under Article 9 of the GDPR. Please do not send the agent health information, payment card or bank details, government identity numbers such as Aadhaar or PAN, or details of your religion, caste, political views or sexual orientation. The agent does not need them, and merchants are contractually required to configure their agent so that it does not ask for them.
• 6.8. Advertising click identifiers and campaign attribution — where you arrive via an ad or marketing link (such as WhatsApp Click-to-WhatsApp ads or web campaigns with UTM parameters, Google Click ID gclid, or Meta Click ID fbclid), the widget reads these transient URL parameters on load. They are stored on the conversation record solely to provide campaign attribution reporting to the merchant and, where configured by the merchant, to report conversion events via the Meta Conversions API (CAPI) (see Section 6b).

Purpose. When a visitor arrives from a Meta / WhatsApp ad (or another ad with a click ID), the merchant may use Frosty to measure which ads led to outcomes such as a qualified lead, a booked meeting, or an accepted quote. That measurement may include sending conversion events to Meta's Conversions API (CAPI) so the merchant can optimise ads.

Roles. The merchant is the controller for end-customer data and is responsible for notices and, where required, consent for ad measurement. Frostrek acts as a processor on the merchant's instructions. Frostrek does not collect a separate consent prompt inside the chat for this purpose.

• What may be sent (when CAPI is enabled by the merchant and platform gates allow): event name, event time, a deduplicating event ID, action_source=business_messaging, messaging_channel=whatsapp, and the Click-to-WhatsApp click ID (ctwa_clid). Events without a valid ctwa_clid, or outside a 7-day click window, are not sent.
• Defaults: live CAPI sending is off (merchant toggle + platform control). Merchants can suppress individual contacts from CAPI in the CRM.
• Cross-border: Meta may process conversion payloads outside India under Meta's terms.

7.1. The agent is automated software, not a human being. Where the merchant has enabled human handoff, it may hand you over to a human member of the merchant’s team. If you ask whether you are speaking to a person or an AI, it will tell you.

7.2. The agent is automated, and it profiles you. It generates its replies automatically. It also scores your enquiry — estimating, from what you have said, how interested and how urgent you appear — so the merchant’s team can decide which enquiries to follow up first. This is profiling within the meaning of Article 4(4) of the GDPR.

7.3. What the score is based on, and what it does. It is derived from the content of your messages, the topics you asked about, whether you gave contact details, and whether you asked to speak to a person or book a meeting. It draws on no data about you from outside your conversation with this merchant. Its only consequence is the order in which the merchant’s staff see your enquiry. It does not decide what price you are offered, whether you may buy, or whether you reach a human. Where the merchant has enabled human handoff, you can ask to speak to a person and the agent will pass you on; where human handoff is not enabled or available, the agent will invite you to leave your message or contact details so the merchant’s team can follow up directly.

7.4. Decisions with legal or significant effects. Frosty Agent is not designed to make them, and section 1 of our Acceptable Use Policy prohibits merchants from configuring it to make automated decisions with legal or similarly significant effects on an individual — including credit, employment, insurance and housing decisions — without human review. If you believe a decision about you was made solely by automated means, contact the merchant and tell us at [email protected]; we will investigate the merchant’s configuration.

7.5. Quotations. Where a merchant has configured the agent to prepare quotations, a quotation generated in your conversation is indicative unless the merchant has approved it. It is not a binding offer until they confirm it.

8.1. The chat widget stores functional state (such as visitor session tokens and conversation identifiers) in your browser’s first-party local storage on the merchant’s website, so your conversation stays open if you navigate away or return. It uses no persistent third-party advertising cookies and performs no cross-site tracking of its own. As disclosed in Section 6.8, URL-based advertising click identifiers (e.g. ctwa_clid, and web click IDs like gclid and fbclid) present in the page address when you arrive are captured for conversation attribution and optional Meta Conversions API reporting on the merchant's instructions. You can clear local storage in your browser settings at any time.

8.2. Cookies used on frostyagent.com itself are described in our Cookie Policy at https://frostyagent.com/legal/cookies.

9.1. Visitor data is processed on the merchant’s instructions — to answer your questions, capture your enquiry, book meetings, prepare quotations, and (where configured) pass you to a human. The merchant chooses the purpose and the lawful basis.

9.2. Retention is determined by the merchant, within the ceilings below. We delete conversation data when the merchant deletes it, or within 30 days of the merchant closing their account.

9.3. Our maximum retention periods. Whatever a merchant chooses, we apply these ceilings and delete on expiry. A merchant may choose shorter, never longer:

9.4. Deletion and backups. Deleted data is removed from our live systems immediately. Encrypted backups are overwritten within a further 30 days, so complete deletion takes up to 60 days. During that window backups are used only to restore the system after a failure.

10.1. Contact the merchant you were talking to. They are the controller and they decide.

10.2. If you cannot reach them, write to [email protected]. We will route your request to the merchant and support them in answering it, and we will tell you that we have done so.

11.1. Verifying who you are. Before we act on a request we take reasonable steps to confirm your identity, proportionate to the sensitivity of the data. We will not ask for more documentation than is necessary. If we cannot verify you, we will say so and explain why.

11.2. How long we take:

11.3. When we may not be able to fulfil a request. We may decline, in whole or in part, where the law requires us to keep the data (for example tax records), where it is needed to establish or defend a legal claim, where the data is subject to a legal hold, or where fulfilling it would adversely affect another person’s rights. If we decline, we will tell you why, and you may complain to your regulator.

12.1. We use the following categories of provider. The current list is maintained at https://frostyagent.com/legal/sub-processors.

12.1a. We give 30 days’ notice before adding a new sub-processor or materially changing an existing one, so that a merchant can object.

12.2. We may also disclose personal data to our professional advisers, insurers and auditors where reasonably necessary; where we are required to do so by law or in connection with legal proceedings; to establish, exercise or defend legal rights; and to a purchaser or prospective purchaser of our business, subject to equivalent confidentiality obligations.

12.3. Except as described in this policy, we do not provide personal data to third parties.

13.1. Primary data is stored in India (Mumbai region).

13.2. Some providers process data outside India — in particular Google for AI model inference and Meta for WhatsApp delivery.

13.3. India — the DPDP Act. We transfer personal data outside India only where section 16 of the Digital Personal Data Protection Act, 2023 and Rule 15 of the DPDP Rules, 2025 permit. We do not transfer personal data to any country the Central Government has notified as restricted, and we will stop any transfer that becomes restricted. We impose contractual obligations on each recipient that are no less protective than those we owe you. Where a sectoral law imposes stricter localisation — for example the Reserve Bank of India’s requirements for payment data — that prevails, and payment data is handled entirely by Razorpay within India.

13.4. EEA and UK. Frostrek LLP is established in India, which the European Commission has not found to provide an adequate level of protection. Transfers from the EEA to us are therefore made under the European Commission’s Standard Contractual Clauses (Decision (EU) 2021/914), and transfers from the UK under the International Data Transfer Addendum issued by the Information Commissioner, in each case supported by a transfer risk assessment and by supplementary measures including encryption in transit and at rest, application-layer encryption of credentials, and tenant isolation enforced at the database.

13.5. Get a copy. Ask at [email protected] and we will send you the clauses that apply to you, with commercially confidential terms redacted.

13.6. Data protection laws in other countries may not be equivalent to those in India, the EEA or the United Kingdom.

14.1. Encryption. Data is encrypted in transit using TLS 1.2 or above and at rest using AES-256. Credentials, API keys and third-party tokens are additionally encrypted at the application layer, with keys held separately from the data.

14.2. Tenant isolation. Every merchant’s data is separated by row-level security enforced in the database itself and by role-based access control in the application. These controls are designed so that one merchant cannot read another merchant’s data, and we test them as part of our release process.

14.3. Access control. Access to production systems and personal data is restricted to the people who need it for their role, granted least-privilege, reviewed quarterly, and protected by multi-factor authentication. Everyone with access is bound by a written confidentiality obligation that survives the end of their engagement with us.

14.4. Logging. We keep audit logs of privileged actions and of access to personal data. We retain security logs for at least one year, as Rule 6 of the DPDP Rules, 2025 requires, and retain the logs specified in the CERT-In Directions of 28 April 2022 for 180 days within India.

14.5. Testing. We review and test our technical and organisational measures at least annually and after any significant infrastructure change.

14.6. Certifications — our position, stated plainly. Frostrek LLP holds ISO/IEC 27001 and ISO 9001:2015 certification at company level. Frosty Agent is not separately certified, and we do not hold a SOC 2 report. We will not describe the product as certified, audited to a standard, or compliant with one until it is.

14.7. GDPR. We are built to GDPR standards. We do not claim certified GDPR compliance, and we have not appointed a representative under Article 27 of the GDPR or the UK GDPR. If you are established in the EEA or the UK, or your visitors are, tell us before you subscribe — we will appoint a representative and agree the additional terms before accepting your subscription.

14.8. No system is perfectly secure. Transmission over the internet carries inherent risk. Report a suspected vulnerability to [email protected]; we will not pursue legal action against a researcher who reports one in good faith and does not access, alter or exfiltrate other people’s data.

15.1. Merchant data, where we are the Data Fiduciary. On becoming aware of a personal data breach we will, without delay, tell each affected person the nature, extent and timing of the breach, its likely consequences for them, what we have done about it, what they can do, and our contact details — as Rule 7(a) of the DPDP Rules, 2025 requires. Where the GDPR applies we will also notify the supervisory authority within 72 hours under Article 33 and affected individuals under Article 34 where the risk to them is high.

15.2. Visitor data, where the merchant is the Data Fiduciary and we are the Data Processor. We will notify the merchant without undue delay and in any event within 24 hours of becoming aware, with what they need to meet their own duties. The merchant notifies their visitors and their regulator.

15.3. The Data Protection Board of India. We will inform the Board without delay of every personal data breach affecting data for which we are the Data Fiduciary, and furnish the detailed particulars Rule 7(b) requires within 72 hours. India applies no severity or risk threshold: every personal data breach is reportable.

15.4. CERT-In. We will report reportable cyber incidents to the Indian Computer Emergency Response Team within 6 hours of noticing them or being made aware of them, as the CERT-In Directions of 28 April 2022 require under section 70B(6) of the Information Technology Act, 2000.

15.5. Our notifications are not an admission of fault or liability.

16.1. We act as a service provider to merchants under the California Consumer Privacy Act as amended by the CPRA. We do not sell or share personal information, and we receive no consideration for it.

16.2. Where you are a California resident and we are the controller — that is, a merchant account holder — you have the right to know what personal information we collect and how we use it, to delete it, to correct it, to opt out of sale or sharing (we do neither), and to limit the use of sensitive personal information (we do not use it for any purpose that would require that limit).

16.3. We will not discriminate against you for exercising any of these rights — no denial of service, no different pricing, no reduced quality.

16.4. Exercise these rights at [email protected]. If you are a visitor of one of our merchants, contact that merchant.

16.5. Notice at collection. The categories of personal information we collect from merchant account holders:

We collect this from you directly and from your use of the Service. We do not buy personal information and we do not collect it from data brokers.

16.6. We use sensitive personal information only to authenticate you. We do not use or disclose it to infer characteristics about you.

16.7. Under-16s. We have no actual knowledge that we sell or share the personal information of consumers under 16, and we do not sell or share personal information at all.

16.8. Visitor data. Where we process personal information on a merchant’s behalf we act as a service provider under Section 1798.140(ag), under a written contract that prohibits us from retaining, using or disclosing it other than for the specified business purposes, from selling or sharing it, from using it outside our relationship with the merchant, and from combining it with information from other sources.

17.1. Where we sell. We offer the Service to businesses in India and internationally. If a data protection law of another country applies to you or to your customers — for example Brazil (LGPD), Canada (PIPEDA), Singapore (PDPA), Australia or South Africa (POPIA) — tell us before you subscribe. We will tell you honestly whether we can currently meet that law’s requirements, and where we can we will agree the additional contractual terms needed. We do not represent that the Service is compliant with a law we have not assessed.

20.1. This policy is published under the laws of India. It is a notice, not a contract, and it does not restrict any right you have under the law of the place where you live.

20.2. You may always complain to your own regulator. In India, to the Data Protection Board of India — after first raising a grievance with our Grievance Officer, as section 13(3) of the DPDP Act requires. In the EEA or the UK, to your local supervisory authority. In California, to the California Privacy Protection Agency or the Attorney General.

20.3. If any provision of this policy is found to be unenforceable, it will be limited or removed to the minimum extent necessary and the rest remains in force.