AI agent for trades in the UK: Customers need a boiler repair now. Most trades book them in tomorrow.
Frosty Agent answers service enquiries on your website and WhatsApp in seconds, at any hour. It generates an instant estimate from your own price list, qualifies the job by type and location, books the technician directly into your team's calendar, and hands off anything urgent or safety-critical to a human immediately. Every lead lands in one dashboard with the full conversation attached.
Why do trade enquiries go cold in the UK?
The average home service company takes hours to reply to a new web enquiry
Most customers book with the first company that responds
The same questions get answered by hand all day. Service area, callout fee, availability, what's included
Enquiries arrive from your website, WhatsApp and Checkatrade, and nobody can tell which source produced which booking
Estimates go out and nobody chases the ones that were never answered
After-hours calls go to voicemail and the customer calls the next company instead
Did you know?
What does our AI agent for UK trades do?
Frosty handles the customer before the job, after the job, and manages every lead in between.
What real conversations can Frosty handle?
These are the enquiries a UK plumbing or heating company gets every week.
Who uses Frosty
Single-crew businesses
Your own crew, your own service area. Frosty handles enquiry volume without adding headcount.
Multi-crew and multi-location companies
Several teams and service areas. One agent, consistent rules for who takes what.
Franchise networks
Shared branding, local booking rules. Frosty routes each enquiry to the right local calendar.
Why they choose us
It cannot invent pricing or availability
Quotes come strictly from your published rate card. No fabricated callout charges.
Gas Safe situations always go to a human
Anything involving gas, boiler faults, or carbon monoxide is immediately escalated to your Gas Safe registered engineer.
Website and WhatsApp share one memory
A customer who texted about a leaking radiator on Monday is recognised on Thursday.
You see which campaign produced the booking
Track Checkatrade, Google Ads, and local flyer campaigns down to the actual booked job.
After-hours coverage without an answering service
Evening boiler emergencies are captured and queued for your first engineer in the morning.
Replies naturally in British English
No American spelling or terminology. Frosty uses 'boiler service', 'Gas Safe', and 'engineer', not 'furnace tune-up' and 'technician'.
Getting started
From your first document upload to a fully deployed agent — a structured process that gets it right.
Upload your price list and service documents
Service area, pricing, callout fees, what's included in each job type.
Set your guardrails and connect your calendar
Decide what Frosty can quote, what always goes to a human, and which crews take which jobs.
Go live
Paste one line on your website and connect your WhatsApp number.
Pricing
Plans start at £160 a month, with no setup or onboarding fee on any plan. Seven-day free trial, no card needed.
View full pricing